EXTRACTING THE PLANNING ELEMENTS OF MINORITY TOURISM DESTINATIONS IN SOUTHWEST CHINA BASED ON AVC THEORY

Abstract

In the process of rural modernization, great changes have taken place in rural landscapes throughout the world, but there is a lack of a universal comprehensive evaluation index system for landscapes. AVC theory is the ternary theory of tourism destination landscapes proposed by Professor Binyi Liu. “A†represents attractiveness, “V†represents vitality, and “C†represents ability. Undeveloped minority villages have good tourism destination potential. Therefore, AVC theory can be used to extract the elements of rural sustainable development planning. Taking Nongying Village, a Buyi village in southwest China, as an example, AVC theory is combined with AHP and a comprehensive evaluation model of the rural environment in Nongying Village is constructed using a multiobjective linear weighting function. A comprehensive assessment and extraction of its unique rural environmental conditions is undertaken. The results show that the rural economy has obvious vitality advantages, and Camellia oleifera can be used as a key planning element for sustainable development. The advantages of environmental carrying capacity are obvious, and the overall ecological environment is at a good level. The social attraction is relatively weak. The innovation of this paper is to study the planning and development elements of ethnic minority villages in Southwest China from the perspective of tourism AVC and to conduct an in-depth investigation on the revitalization of oil-tea agricultural resources and Buyi culture in local villages. This study can provide a certain planning reference for the development of tourism destinations and villages with similar agricultural resources and ethnic minority characteristics in the region.