The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation
, Articles

The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation

Articles
https://doi.org/10.26487/hebr.v4i2.2442
Published 2020-10-22
Karta Negara Salam
Institut Bisnis & Keuangan Nitro
http://orcid.org/0000-0002-0989-6048
Muhammad Imam Taufik
PDF

Keywords

decision
digital payment
perceived enjoyment

How to Cite

Salam, K. N., & Taufik, M. I. (2020). The Effect of Perceived Enjoyment on the Decision of Digital Payment Utilization in Millennial Generation. Hasanuddin Economics and Business Review, 4(2), 50–52. https://doi.org/10.26487/hebr.v4i2.2442
ACM ACS APA ABNT Chicago Harvard IEEE MLA Turabian Vancouver

Download Citation

Endnote/Zotero/Mendeley (RIS) BibTeX

Abstract

Digital payment is a payment method using electronic media. Someone can make payment transactions with a short message service (SMS), internet banking, mobile banking, or electronic wallet. This study aimed to analyze the effect of perceived enjoyment on the decision to use digital payments on the millennial generation in Makassar city. Respondents in this study were citizens of Makassar who use digital payment. The analysis technique used was descriptive analysis and simple linear regression. The results showed that perceived enjoyment had a positive and significant effect on the Millennials’ decision to use digital payment. It implies that the higher perceived enjoyment felt by Millennials in Makassar City, the higher the chance of their decision to utilize digital payment in transactions.

https://doi.org/10.26487/hebr.v4i2.2442
PDF

References

Chin, L. P., & Ahmad, Z. A. (2015). Perceived Enjoyment and Malaysian Consumers’ Intention to Use a Single Platform E-Payment. SHS Web of Conferences, 18(01009), 1–9. Retrieved from https://doi.org/10.1051/shsconf/20151801009

Kasnaeny, K. (2013). Patronage Buying Motives of Coffee shop’s Consumers. IOSR Journal of Business and Management, 8, 19–22. https://doi.org/10.9790/487X-0831922

Kotler, P., & Keller, K. L. (2012). Marketing Management. Edinburgh: Pearson Education.

Nugroho, P., Winarno, W., & Hartanto, R. (2017). Faktor-Faktor yang Mempengaruhi Niat Menggunakan Mobile payment dengan Pendekatan Extended The Unified Theory of Acceptance and Use of Technology. CITEE 2017, 226–233. Yogyakarta: Universitas Gadjah Mada.

Solomon, M., Bamossy, G., Askegaard, S., & Hogg, M. K. (2007). Consumer Behaviour: A European Perspective. In Pharmacy world & science : PWS (Fifth Edit, Vol. 29). https://doi.org/10.1007/s11096-005-3797-z

Wardana, I. (2018). Pengaruh Perceived Ease of Use dan Perceived Enjoyment terhadap Customer Satisfaction dan Repurchase Intention. Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(2), 227–237.

Authors who publish in this journal agree to the following terms:

  1. The journal holds the copyright for each article published with work licensed simultaneously under a Creative Commons Attribution 4.0 International License, which allows others to share the work with an acknowledgement of the authorship and early publication of the work in this journal. 
  2. Authors must agree to the copyright transfer agreement by checking the Copyright Notice column at the initial stage when submitting the article.