THAHA, Rianda Ridho Hafizh; MUNIR, Abdul Razak; PANDURENGAN, Thenmozly. The Impact of AI-Driven Predictive Marketing on Ethical Perceptions and Strategic Business Outcomes. Hasanuddin Economics and Business Review, [S. l.], v. 9, n. 3, p. 184–201, 2026. DOI: 10.26487/hebr.v9i3.6802. Disponível em: https://pasca.unhas.ac.id/ojs/index.php/hebr/article/view/6802. Acesso em: 27 feb. 2026.