RAZAK, Muhammad Maula. Emotional vs. Informational Content: Analyzing Their Impact on Audience Engagement in Instagram Marketing for Local Sportswear Brands in Indonesia. Hasanuddin Economics and Business Review, [S. l.], v. 10, n. 1, p. 1–19, 2026. DOI: 10.26487/hebr.v10i1.6791. Disponível em: https://pasca.unhas.ac.id/ojs/index.php/hebr/article/view/6791. Acesso em: 22 may. 2026.