MUSTAFA, Fahrina; MUSTAFA, Riad. Crossing Organizational Boundary’s Effect on Paradigmatic Shift and the Implication to Marketing Strategy of an Organization. Hasanuddin Economics and Business Review, [S. l.], v. 1, n. 3, p. 184–194, 2018. DOI: 10.26487/hebr.v1i3.1294. Disponível em: https://pasca.unhas.ac.id/ojs/index.php/hebr/article/view/1294. Acesso em: 28 mar. 2026.