Persepsi Ibu Terhadap Iklan Vaksin Measles Rubella (MR)
Abstract
Keywords
Full Text:
PDFReferences
American Red Cross; CDC; UNICEF; UNF & WHO. (2017). Measles and Rubella Global Update. Sage: WHO;
Arens & Loebbecke. (1996). Advertising, Edisi Indonesia. Jakarta: Salemba Empat;
Andersen, Kenneth E. (1972). Introduction to Communication Theory and Practice. Philippines: Cumming Publ Company.
Badje, Domen. (2008). The Impact of Ad Characteristics on Adolescents’ Attitudes Towards Imunization of Measles and Rubella 6 (1): 75–93. Slovenia: University of Ljubljana.
Belch, E George & Michael A Belch. 2007. Advertising and Promotion “An Integrated Marketing Communication Perspective. New York: McGrawHill/Irwin
Chang, C., Mo, X., Hu, P., Liang, W., Ma, H., An, Z., … Zheng, H. (2015). Effectiveness of Rubella Vaccine in A Rubella Outbreak in Guangzhou City, China, 2014. Vaccine, 33(28), 3223–3227.
Centers for Disease Control and Prevention (CDC). 2011. Immunization for child.
David, Krech dan Crutchfield, S Ricard. 1948. Theory and Problem of Social Psychology. New Delhi: Tata Mc.Graw-Hill Publisihing Co. Pvt. Ltd;
DeLozier, Wayne. (1976). The Marketing Communication Process. Tokyo: McGraw Hill Kogakusha Inc.
Durianto, dkk. 2013. Invasi Pasar dengan Iklan yang Efektif: Strategi, Program, dan Teknik Pengukuran. Jakarta: Gramedia Pustaka Utama.
Freedman, Jonathan. 1970. Social Psycology. New York: Prentice HalL.
Harmon-Jones, E., & Mills, J. 1999. An Introduction to Cognitive Dissonance Theory and an Overview of Current Perspectives on the Theory. In E. Harmon-Jones & J. Mills, Eds. Cognitive Dissonance: Progress on a Pivotal Theory in Social.
Hong, Young Hoe. 2013. Effectiveness of Imunization Advertising: The Roles of Message and Media. International Journal of Business and Management; Vol. 8, No. 19. Kasali, 2000.
Kasali, Renald. (2000). Manajemen Pemasaran, Implementasi dan Aplikasinya Di Indonesia. Jakarta: PT Pustaka Utama Grafiti.
Kemenkes. (2016). Petunjuk Teknis Kampaye Imunisasi Measles dan Rubella (MR). Jakarta: Direktorat Jendral Pencegahan dan Pengendalian Pneyakit Kemenkes RI;
Kemenkes. (2017a). Petunjuk Teknis Kampanye dan Introduksi Imunisasi Maesles Rubella (MR). Jakarta: Direktorat Jenderal Pencegahan dan Pengendalian Penyakit Kementerian Kesehatan Republik Indonesia.
Kemenkes. (2017b). Status Campak dan Rubella Saat Ini di Indonesia. Jakarta: Kementerian Kesehatan Republik Indonesia.
Kemenkes. (2017c). Data dan Informasi: Profil Kesehatan Indonesia 2016. Jakarta: Pusat Data dan Informasi Kementerian Kesehatan Republik Indonesia.
Kemenkes. (2018). Paket Imunisasi Massal Campak-Rubella Agustus – September 2018. Jakarta: Kemenkes RI;
Kemenkes; WHO & UNICEF. (2018). Paket Imunisasi Massal Campak-Rubella Agustus – September 2018. Jakarta: Kemenkes RI;
Krech, David; Richard, Crutchfield & Egerton L. Balachey. (1997). Individual and Society. Cetakan Ke 24, Auckland, Mc. Graw-Hill
Merlinta. (2017). Hubungan Pengetahuan tentang Vaksin MR dan Pendidikan Ibu Terhadap Minat keikutsertaan Vaksinasi MR di Puskesmas Katasura. Surakarta: UMS;
Monahan, S., & Daniel, D. (2012). Advertising: Theory & Practice, New Jersey.
Moriarty, Sandra. E. (2011). Creative Advertising: Theory & Practice, New Jersey: Prentice Hall, Englewood Cliffs.
Mutainah, Wijayanti. (2011). Pengaruh penayangan Iklan Kesehatan terhadap Perubahan Perilaku Ibu untuk Memberikan Imunisasi pada Anaknya. Semarang: Undip;
Peraturan Menteri Kesehatan (Permenkes) No. 42 tahun 2013 tentang Penyelenggaraan Imunisasi.
Peachmann. 2014. Effect of direct Imunization Mealese Rubella on the endemic MR at Individu anf Population level. Neterland: Human Conservation
Prabandari, Mustika Gayuh; Musthofa Syamsullauda Budi & Kusumawati, Aditya. (2017). Jurnal Kesehatan FKM UNDIP: Beberapa factor yang berhubungan Dengan Penerimaan Ibu terhadap Imunisasi Measles Rubella pada Anak SD di Desa Gumpang, Kec. Kartasura, Kab. Sukoharjo Vol. 6, No. 4 Agustus 2018
Rotzoill. (1986). Health Advertising fot Persuasive. Jakarta: Erlangga
Shadel,W.G. (2011). How Do Women Process to give immunization MR to her child Advertisements? A Social Cognitive Analysis With Implications for Understanding Imuzation MR Initiation. Review of General Psychology Vol. 5. No. 4. 429-444.
Sutfin, Erin Lynne. (2014). Mothers' Responses to Imunization MR Advertising: Exploring the role of advertisement theme and mothers' emotional responses. Virginia: University of Virginia.
Undang-Undang Republik Indonesia (UU RI) No. 36 Tahun 2009 tentang Tenaga Kesehatan.
Wakefield, M., B. Flay, M. Nichter, and G. Giovino. (2003). Effects of imuziation MR advertising on mother: A review. Journal of Health Communication 8:229–47.
Weinberger, M. C., & Gulas, C. S. (1992). The impact of humor in advertising: A review. Journal of Advertising, 21, 35-59.
Wilbur, Scramm. (1965). How Communication Works: The Process and Effects of Mass Communication. Urbana: University of Illionis Press.
Wolburg, J. M. 2011. The need for new anti-smoking advertising strategies that do not provoke smoker defiance. Journal of Consumer Marketing (3):173–4.
DOI: http://dx.doi.org/10.35317/hajom.v1i1.1788
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Published By
Midwifery Department, Graduate School, Hasanuddin University
Office : Jl. Perintis Kemerdekaan Km.10, Graduate School, Hasanuddin University,
Tamalanrea, Makassar, South Sulawesi, 90245 View on Google Maps
Email : hasanuddinmidwifery@gmail.com