Sakapurnama, Eko, Department of Business Administration, Faculty of Administrative Science, Universitas Indonesia, Indonesia
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VOLUME 5 NUMBER 1, 2021 - Articles
Leveraging Electronic Word of Mouth on TikTok: Somethinc Skin Care Product Innovation to Increase Consumer Purchase Intention
Abstract PDF
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Hasanuddin Economics and Business Review (ISSN Print: 2549-3221 | ISSN Online: 2549-323X ) is licensed under a Creative Commons Attribution 4.0 International License. Preserved in LOCKSS, based at Stanford University Libraries, United Kingdom, through PKP Private LOCKSS Network program.
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