Mustafa, Fahrina, and Riad Mustafa. “CROSSING ORGANIZATIONAL BOUNDARY’S EFFECT ON PARADIGMATIC SHIFT AND THE IMPLICATION TO MARKETING STRATEGY OF AN ORGANIZATION”. Hasanuddin Economics and Business Review 1, no. 3 (February 2, 2018): 184–194. Accessed September 9, 2025. http://pasca.unhas.ac.id/ojs/index.php/hebr/article/view/1294.