Mustafa, Fahrina, and Riad Mustafa. “CROSSING ORGANIZATIONAL BOUNDARY’S EFFECT ON PARADIGMATIC SHIFT AND THE IMPLICATION TO MARKETING STRATEGY OF AN ORGANIZATION”. Hasanuddin Economics and Business Review, vol. 1, no. 3, Feb. 2018, pp. 184-9, doi:10.26487/hebr.v1i3.1294.